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Privacy Policy


1. General

Henkel AG & Co. KGaA, hereinafter referred to as Henkel, respects the privacy of everyone who visits our website. In the following, we will inform you about the categories of personal data that Henkel collects and how it is processed. You will also find out below how you can exercise your rights as a data subject.

All changes to this data protection declaration will be published on this website. This enables you to find out at any time what data we collect and how we use it.

This data protection declaration does not apply to websites that can be accessed via hyperlinks on the Henkel website.

2. Collection, use and processing of personal data

Name of the responsible body Henkel AG & Co. KGaA

Address of the responsible body: Henkelstrasse 67, 40589 Düsseldorf, Germany

Henkel uses personal data primarily to make this website available to users. Any further processing of personal data only takes place on the basis of other legal obligations or permits or on the basis of the user's consent to Henkel. Henkel stores and processes data in particular for the following purposes:

When users visit the website, Henkel automatically collects and stores certain data such as:

the IP address or device ID assigned to the respective end device, which we need to transmit requested content (e.g. content, text, images, product information and files made available for download, etc.), the user activities in connection with the website, the type of end device, the browser type and the date and duration of use.

Henkel stores this data for the detection and tracking of abuse for a maximum of 7 days.

Henkel also uses this data to improve its own range and functions of the service and for general administrative tasks.

In addition, Henkel will immediately delete or anonymize the usage data, including the IP addresses, as soon as they are no longer required for the purposes mentioned above.

The processing and use of the data is based on legal provisions that justify these processes because (1) the processing is necessary for the provision of the website; or (2) Henkel has an overriding legitimate interest in ensuring the functionality and error-free operation of the website, improving it and adapting it to the needs of the users.

3. Further processing of personal data

a) Contests

You may have provided your contact details and address when participating in a competition that we offer on our website from time to time. We use your data for the purpose of running the competition.

We do not transmit your data to third parties except for the distribution of prizes or the running of the competition.

The processing and use of your data is based on legal regulations that justify processing on the grounds.

4. Cookies, pixels, fingerprints

This website uses so-called "cookies" and comparable technologies. Technically necessary cookies are set automatically. Other cookies (or comparable technologies) are only used if you have given your prior consent. You can find out more about the technologies used and the associated purposes in our cookie policy . Here you can revoke a given declaration with effect for the future.

The setting is made for the named domain per browser and computer. If you therefore access our website from home and from the office or with different browsers, you have to make the setting you want for the use of cookies separately with each end device and each browser.

5. Web tracking

a) Google Analytics

If you have cleared your consent (see our explanation of "Cookies" above), this website uses Google Analytics, an analysis tool from Google Inc. (Google). For this reason, a cookie is installed on your computer. The information taken from this cookie regarding your user behavior on our website (including your IP address) is transmitted to Google and stored on Google servers in the USA.

We have activated IP anonymization, which means that Google truncates / anonymizes the last octet of the IP address within member states of the European Union or in other signatory states to the Agreement of the European Economic Area. Economic area. The full IP address is only transmitted to Google in special exceptional cases and only shortened on servers in the USA.

On behalf of the operator of this website, Google will use this information to evaluate your user behavior on our website, to create reports on website activity for website operators and to provide other services related to website activity and internet usage to the website operator. Google will not merge your IP address with other data available about you at Google.

Revocation of data collection:

You can also prevent Google from collecting and using data (cookies and IP address) by changing your browser settings accordingly or by downloading the following browser plug-in: https://tools.google.com/dlpage/gaoptout?hl=en

b) Google DoubleClick

If you have given your consent (see our explanations on "Cookies" above), we use the Google DoubleClick function on our website to evaluate user behavior on our website and to enable Google and other advertisers with whom we work to play behavior-based advertising with DoubleClick. For this purpose, a cookie is installed on your computer. This cookie collects data about the advertising that is displayed in your browser and about which advertising banner you click. The data generated by this cookie about your user behavior on our website is transmitted to a Google server in the USA and stored there. Based on the data collected, behavioral advertising is displayed in your browser.

Revocation of data collection:

You can permanently deactivate the DoubleClick cookie function by changing your browser settings or with a browser plug-in. With the plug-in, your deactivation settings are retained in the browser, even if you delete all cookies. You can use the browser plug-in for permanent deactivation here download.

6. Commerce Connector

We use the Buy Now button on our website, which is provided and controlled by Commerce Connector. Further information on the functions and data processing can be called up at the following link: https://www.commerce-connector.com/web/de/privacy-policy/.

7. Your rights as a data subject / data protection officer

You can exercise your right to information at any time. In addition, you have the following additional rights if the relevant requirements are met:

  • Right to rectification
  • Right to cancellation
  • Right to restriction of processing
  • Right to lodge a complaint with the relevant data protection supervisory authority
  • Right to data portability (from May 25, 2018)


In the event that your personal data is processed based on a legitimate interest from Henkel, you have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation. Henkel will cease processing, unless Henkel can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms or if the processing serves to assert, exercise or defend legal claims.

To exercise your rights or if you have any other questions regarding your personal data, please send an email or a letter to our data protection officer, Mr. Frank Liebich, Henkel AG & Co. KGaA, Henkelstrasse 67, D 40191 Düsseldorf (E -Mail: Datenschutz@henkel.com).

8. Use of social media plug-ins

Plug-ins (“plug-ins”) from various social media networks are integrated into our website. The services are provided by the respective companies ("operators"). These operators are:

Facebook is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). You can find an overview of the Facebook plug-in at: https://developers.facebook.com/docs/plugins

Twitter is operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA (“Twitter”). You can find an overview of the Twitter buttons at: https://twitter.com/about/resources/buttons

Google+ and YouTube are operated by Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA (“Google”). You can find an overview of the Google+ plug-ins at: https://developers.google.com/+/web/ ; for the YouTube plug-in, at: https://developers.google.com/youtube/subscribe/

Instagram is operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA ("Instagram"). You can find an overview of the Instagram plug-in at: http://blog.instagram.com/post/36222022872/introducing-instagram-badges

LinkedIn is operated by the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (“LinkedIn”). You can find an overview of the LinkedIn plug-in at: https://developer.linkedin.com/plugins#

In order to increase the protection of your data when you visit our website, these plug-ins are implemented as a "2-click solution". This type of integration ensures that when you access a page on our website that contains such plug-ins, you are not automatically connected to the provider's servers. The browser only establishes a direct connection to the operators' servers if you activate the plug-ins and thus allow data transmission. The content of the various plug-ins is then transmitted directly to your browser by the respective operator and then displayed on your screen.

The plug-in tells the operator which of our pages you have accessed. If you are logged into your user account with the respective operator while visiting our website, he can combine your interests, ie the information that you access, with your user account. When using the plug-in functions (e.g. clicking the "Like" button, leaving a comment), this information is also sent directly from the browser to the operator for storage.